# The Mom Test ## Metadata * Author: [Rob Fitzpatrick](https://www.amazon.comundefined) * ASIN: B01H4G2J1U * ISBN: 1492180742 * Reference: https://www.amazon.com/dp/B01H4G2J1U * [Kindle link](kindle://book?action=open&asin=B01H4G2J1U) ## Highlights Product risk — Can I build it? Can I grow it? Customer/market risk — Do they want it? Will they pay me? Are there lots of them? — location: [726](kindle://book?action=open&asin=B01H4G2J1U&location=726) ^ref-53045 ---